It's not often the I'm inspired by a museum blogIn describing how museums need to evolve, the author describes a deliberately unsustainable approach to running a business or a creative endeavor.
"Do great stuff while you can, an when you can't do it any more, stop!"
Many of the businesses that are struggling today were once awesome but have overstayed their welcome and in doing so lost their excellence. Same could be said for how treat our careers. Forget long term sustainability. Do something you believe in and that is innovative and groundbreaking even if it has no future. The future will come regardless and you will have been doing something you were proud of and will be better prepared for your next awesome project.
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